British based Cambridge Analytica is under scrutiny for its role in manipulating elections in several countries including the US. While the use of Big Data for campaign purposes in not new and while it is used by both Republicans and Democrats in the US, the revelations of Cambridge Analytica are disturbing and Orwellian. British Channel 4 news released a disturbing report based on direct interviews with the firm. NPR has the story:
"....Nix tells the reporter, posing as a political consultant seeking help with campaigns in Sri Lanka, that he has met Donald Trump "many times," while another senior executive said the "defeat crooked Hillary" advertising campaign was the brainchild of the firm.
"We did all the research, all the data, all the analytics, all the targeting, we ran all the digital campaign, the television campaign and our data informed all the strategy," Nix told the undercover reporter.
"We just put information into the bloodstream of the internet and then watch it grow, give it a little push every now and again over time to watch it take shape," he says. "And so this stuff infiltrates the online community, but with no branding, so it's unattributable, untrackable."
To help disseminate that information, managing director of CA Political, Mark Turnbull, describes using "proxies," such as charity and activist groups. "[We] use them — feed them the material and they do the work.".....