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Digital Online Political Ads Skyrocket

The Center for Responsive Politics reports that digital political ads are skyrocketing.

"....Political investment in digital outreach has skyrocketed in recent years, and both Barack Obama and Donald Trump revolutionized the use of digital advertising in their presidential campaigns.

In 2014, digital ads made up less than 1 percent — or $71 million — of political ad spending, according to a recent report by Borrell Associates, an advertising research group.

In the 2018 midterms, spending on digital ads is expected to make up around 22 percent — or $1.9 billion — of overall political advertising.

That would mark a 2,539 percent growth in spending on digital political advertising while other advertising mediums are projected to take a large dip, according to the report....."

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